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A Real Treat or Half-Baked?

1:26 PM Posted by Rhoda ,
Photo
Spotted: a Rice Krispie treat/ice cream sandwich. The whole treat is dipped in chocolate to form a frozen shell. Credit Sara Jaye Weiss

Remember the cake pop?

In 2006, you probably thought it was a passing fancy, a faddish combination of cake and lollipop that had quickly disappeared into the netherworld of baby-shower catering. In fact, it was a canary in a coal mine for the far more powerful Cronut, a croissant-doughnut hybrid that, a year after its birth in a SoHo bakery, still draws a line of more than a hundred people every day and sells out by 10 a.m.

The Internet-driven fame of the Cronut has galvanized bakers and pastry chefs in other cities to replicate it; versions have been spotted in Scandinavia, Australia and Taiwan. Cynics (and the busy lawyers for Dominique Ansel, the pastry chef who trademarked the name internationally) see in this a flood of copycat get-rich-quick schemes.

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